Code WISCO Video Series Wins Spectrum Award

Cooperative Educational Service Agency 7 (CESA 7) is proud to announce that the organization was recently honored with a Spectrum Award for Excellence in the category of video from the Wisconsin School Public Relations Association (WSPRA).  CESA 7 Director of Communications Dean Leisgang produced the animated ten part video series entitled Code WISCO.

The Code WISCO series was designed to raise awareness for national coding week and specifically CESA 7’s work in northeast Wisconsin through the Computer Science Talent Ecosystem Youth (CSTEY) program. Code WISCO Week takes place every December and is an opportunity to engage Wisconsin K-12 students to learn more about coding and computer science.

“We were really proud of this project.  It created great visibility and new connections for the CSTEY program,” Jeff Dickert/CESA 7 Agency Administrator said.  “We thought Dean’s videos were excellent and this award validates the success of the project.”

The animated videos were broadcast on FOX 11 in December of 2020 and shared on social media by CESA 7 and our numerous partners.

"CSTEY's leadership in the effort to bring equitable computer science education to all youth in Wisconsin is critical in this digital economy, and Code WISCO is just one example of their fantastic work,” Michelle Schuler/Microsoft TechSpark Wisconsin stated.  “K-12 school districts are creating a pathway that will lead to greater economic opportunity for all youth.”

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 52 school districts with awards.  WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, Texas, Alabama, Arizona, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.

The Code WISCO videos series can be viewed here.

A trusted educational leader for over half a century, CESA 7 supports school districts in preparing students to be college, career, and life ready by providing high quality and innovative services delivered by recognized experts.

For more information on the award and CSTEY initiatives, please contact Dean Leisgang at (920)360-3235 or dleisgang@cesa7.org.